Most physiotherapy clinics feel like a doctors office. Solutions are cookie-cutter, and the experience is often uncomfortable. LIFT Physiotherapy’s key selling features however are their modern facility, compassionate care, and highly-individualized approach, which could be enticing benefits if shared with users online.
We first clarified the business goals and desired purpose of the website. Then we spent time learning about the industry and their competitors, and conducted interviews with the LIFT Physiotherapy team and their clients to hear first hand experiences. We watched user behaviour recordings to inform the new content and design a user-friendly experience. Through this research, we gained an understanding of the experiences and pain points related to physiotherapy, and clarified the unique value of LIFT Physiotherapy and their key benefits. We used our research to create an image and website experience that reflected their brand and empathized with users seeking physiotherapy. Finally, we developed a speedy and accessible custom-coded website.
Actionable insight into clients needs and goals
Established and clarified target market
Repositioned as a boutique physiotherapy clinic rather than a sports clinic
Rebranded identity and image
Brand image library
User-friendly website that has seen a 100% increase in engagement
40-50% monthly customer growth
50% increase in monthly revenue
Customer Research
Interviewed loyal customers, and reviewed testimonials, to understand customer needs, challenges, goals and first-hand experiences, and underscore what makes LIFT Physiotherapy different.
Brand Discovery
Interviewed all team members to gain perspective on their target customers’ needs, challenges, and goals, and to understand their approach, purpose, values, and personality.
Competitor Research
Compared top 10 competitors to determine LIFT Physiotherapy’s key difference and value proposition.
Customer Persona
Provided a detailed description of the target audience, informed by research conducted.
Brand Strategy
Provided a detailed outline of what defines the brand and the reason it exists, which includes: values, promise, personality, value proposition, positioning, features vs. benefits, voice, language.
Brand Identity
Created a brand design that reflected the brand personality, brand promise, and look of the physical location.
Photography
Organized a photoshoot to reflect the brand personality and experience.
Website Development
Designed a website experience that reflects the brand and empathizes with users seeking physiotherapy.
Search Engine Optimization
Provide ongoing website services to increase website traffic, and target specific populations that align with LIFT Physiotherapy’s goals.
