When a new client comes to Frodis Family Law, they are not only experiencing emotional and psychological trauma, but they also have a pre-existing lack of trust for lawyers due to the negative stereotype portrayed in the media. Frodis Family Law’s first touch point with potential clients (the website) could reassure clients that they’ll provide compassion, attention, and outstanding results.
We spent time working with the Frodis Family Law team members to understand the nature of their work and relationships with clients. This informed our design for a new comprehensive website which reflects the look and feel of the new office space, and matches the client experience. We then interviewed several clients to gain deeper insight into their family law journey to inform a website experience that resonates and empathizes with potential clients seeking family law services. To optimize the effectiveness of their new website and online image, we upgraded their google listing to make their site easier to find.
Actionable insight into users needs and goals
Distinct identity and image
Brand strategy and communication guide
Brand image library
User Behaviour Analysis
Studied user behaviour on the old website to understand what users want to see and care about.
Interviewed clients and reviewed testimonials to understand client needs, challenges, goals and first-hand experiences, and to underscore what makes Frodis Family Law different.
Interviewed team members in various positions to understand the Frodis Family Law approach, and gain perspective on their clients’ needs, challenges, and goals.
Provided a detailed outline of what defines the brand and the reason it exists, which includes: values, promise, personality, value proposition, positioning, competencies, voice, and language.
Created a brand design that reflects the brand personality and service value.
Organized a photoshoot to reflect the brand personality.
Designed a website experience that reflects the brand and empathizes with users seeking family law services.