When brands directly address a market with particular interests (aesthetics and cosmetic treatments), they’re better able to engage and resonate with them.
We spent time learning about the dental industry and analyzing user behaviour to gain clarity on what potential (target) patients truly want to know about the practice before contacting them. Then we interviewed team members and patients (especially those in the target market) to gain more meaningful insight into the patient’s goals, needs, and experiences. These interviews also helped reveal the essence of the DOL culture and brand experience. We worked closely with the DOL team to gather the information and content users wanted for the website. We redesigned the visual brand in a way that was consistent with their vision, and created a fast custom website that represents who they are and their difference, while addressing the target market's needs and goals.
Insight into improving patient experience
Repositioned business as a cosmetic & family dental clinic
Distinct identity and image
Brand strategy and communication guide
Brand image library
9 new cosmetic treatment case studies
Memorable user-friendly website
25% increase in new users
20-30% monthly customer growth
24% increase in monthly revenue
Patient Research
Interviewed patients and analyzed testimonials, to understand customer needs, challenges, goals and first-hand experiences, and underscore what makes DOL different.
User Research
Analyzed user behaviour on the old website to understand what users want to see and care about.
Patient Persona
Provided a detailed description of the target audience, informed by research conducted.
Brand Discovery
Interviewed team members to gain perspective on their patients’ needs, challenges, and goals, and to understand DOLs' differences.
Brand Strategy
Provided a detailed outline of what defines the brand and the reason it exists, which includes: values, promise, personality, value proposition, positioning, competencies, voice, and language.
Brand Identity
Created a brand design and logo that reflects the brand personality, service value, and experience.
Photography
Organized a photoshoot to reflect the brand personality and experience.
Website Development
Designed a website experience that reflects the brand experience and key benefits to the target market.
Search Engine Optimization
Provide ongoing website services to increase website traffic.
