Chef Carolyn Cohen’s key brand strength—her captivating personality and unique teaching style—has played an essential role in her ability to successfully engage her loyal audience. What if that super power was leveraged throughout all marketing communications? And, users were demanding a more accessible and streamlined purchase experience.
We first worked with Carolyn to draw her instagram audience’s attention towards her cooking class experience through usage of video and instagram reels during and after her live cooking classes. By doing so, she directly invited her audience to join her Delicious Dish cooking classes. Her instagram following increased by 25%. In order to improve the website experience and emphasize the Delicious Dish virtual cooking experience, we rebuilt the website, made Carolyn more prominent and streamlined the user flow, with very clear call to actions, so that visitors could more easily find her classes. Following this, we updated her website processes which allowed Carolyn to focus on her craft rather than dealing with digital headaches. Now she can sell her old classes automatically, making it easy for users to access her virtual classes.
Reconfigured brand positioning
Streamlined purchase experience
Easy-to-use sustainable website backend
Automated emails for classes and products
User Behaviour Tracking
Analyzed user behaviour on the website to determine where to reconfigure content and add call to action buttons.
Rebuilt the website to emphasize Carolyn’s unique selling features and make cooking class purchases more easily accessible.
Developed a content strategy and guide for creating and publishing content to engage, grow, and convert her audience.