Ducks in a row T.O.



Home Moving


Low conversions through website and social media. Feedback that messaging and brand image isn’t resonating.


Understand challenges and experiences among existing customers, and what they love about us.


10% increase in website conversions

25% increase in social media conversions

20% increase in quarterly revenue

How we did it

Customer journey mapping
Sales data analysis
Team interviews
Customer interviews
Testimonial analysis
Competitor analysis
User behaviour analysis
Social listening
Keyword research

Questions we asked

Pain points: What experiences and challenges do our ideal customers face?

Value proposition: Why, specifically, do our customers love us?

Communication: What do customers need to know about us to establish trust?

Insights & Changes



Over 78% of existing customers used moving services, and only 23% used organizing services.

Reposition business as a concierge moving business.

Moving is stressful and emotional. Potential customers need insight on the team and process to establish trust.

Give transparency into the methodology, people, and activities involved in the moving process.

“They make the entire moving process seamless, and fun

Brand identity to embrace the upbeat, happy personalities of the team.

They treat your business as if it’s their own

“When I got the initial quote I was ready to walk away as I felt it was beyond our budget. Yael was persistent and continued to follow up, highlighting the value of the services. I was very impressed with Yael. Fast forward to today and I couldn’t be happier. Yael and Gurvir will treat your business as if it’s their own. They are organized and very detail oriented. They dig deep, asking lots of questions to truly understand your business and your customers' needs. They interviewed me, the owner, my team, and my clients. Yael and Gurvir would send friendly reminders to keep me on task asking for feedback and making sure I was doing my homework. Every phone call or online meeting was always followed up with summary notes and a positive message. I now have a fabulous website that I am so proud to share. It explains my service offerings in a clear concise way, gives insight into who I am and who the people who work with me are. I also have pages of invaluable research to refer back to. So that initial quote that scared me away in hindsight is truly worth every penny.  As the old saying goes…”you have to spend money to make money”. I’m on my way….”

Nancy Duckman

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