Dentistry on Liverpool





Website wasn’t converting new patients (0.05% conversion rate).


Learn about why existing patients love this clinic, and what target patients need to see and read in order to encourage contact.


58% increase in website conversions

30% increase in patient growth

24% increase in monthly revenue

~100 hours saved annually by digitizing intake forms

How we did it

Customer journey mapping
Sales data analysis
Team interviews
Customer interviews
Testimonial analysis
Competitor analysis
User behaviour analysis
Social listening
Keyword research
Search Engine Optimization

Questions we asked

Value proposition: Why are patients loyal to our clinic?

Pain points: What are the experiences and challenges that patients face?

Communication: What do potential patients need to know about our clinic to encourage them to contact?

Insights & Changes



Patients emphasized “I don’t like to be surprised.” Many patients feel anxious about the dentist and want to know what to expect. 

Set expectations via a “New Patients” page on the website. 

Patients want to know they can have a painless and gentle dental experience.

Emphasize various pain-free treatment options on website. 

Clinicians’ high attention to detail, thoroughness, and education, makes patients feel comfortable and reassured.

Highlight DOL’s in-depth diagnostic and informative approach through website communications. 

Patients are frustrated by the many redundant and confusing questions in the intake forms.

Adjust questions on intake forms (and include tooltips) to make filling out forms as quick and easy as possible. 

They've helped us grow our clinic in a tangible way

“Before working with GreenX, the majority of our new patients came through word of mouth referrals. After working with GreenX, not only do we have a new online presence that we are proud of, but now over a third of our new patients come from Google. I can confidently say they’ve helped us grow our clinic in a tangible way. Throughout the whole process both Yael and Gurvir have remained committed to delivering on our shared vision. Working with them has been effortless and easy. They are both knowledgeable, professional, excellent communicators and most importantly passionate about what they do. We will continue to rely on their services.”

Adam Maisels

Let's grow together

We’re ready to learn about your business and growth goals.
© 2023 GreenX Co. All Rights Reserved.
Made with 💚 + ☕
←   All case studies