Clearly defined value proposition
Specified addressable unmet market needs
Defined addressable market size and opportunity
No competitors addressing all stages of women’s mental health in Canada (trying to Conceive/Infertility, Pregnant, Postpartum , Perimenopause/Menopause
15-20% of Canadian women experienced a maternal mental health disorder but 85% have not received proper treatment due to a lack of resources.
85% of mothers with perinatal mental illness do not receive adequate treatment, with a resulting annual economic cost to Canada of approximately $11 billion dollars.
32% of women said their doctor is not comfortable discussing menopause, and only 5% of femtech startups address menopause.
Limited availability for perinatal or perimenopausal mental health care from a medical (psychiatric) perspective, outside the hospital system